By the end of this course, you will be able to:

• Understand Social Media Marketing Fundamentals
• Create Professional Social Media Content
• Design Marketing Creatives Using Canva
• Manage Facebook Business Pages
• Grow Instagram Accounts Organically
• Run Facebook & Instagram Advertising Campaigns
• Generate Leads Through Meta Ads
• Create Professional LinkedIn Profiles & Pages
• Run LinkedIn Advertising Campaigns
• Build Social Media Content Calendars
• Analyze Campaign Performance
• Manage Client Social Media Accounts Professionally
• Start Freelancing as a Social Media Marketer

• What is Social Media Marketing?
• Importance of Social Media for Businesses
• Social Media Marketing Funnel
• Customer Journey & Online Behavior
• Understanding Different Social Media Platforms

Practical Activities

• Business Page Analysis
• Competitor Research

• Content Marketing Fundamentals
• Content Types
• Content Pillars
• Audience Research
• Content Calendar Creation
• Social Media Planning

Practical Activities

• Content Calendar Development
• Social Media Strategy Planning

• Canva Introduction
• Canva Interface & Tools
• Social Media Post Design
• Instagram Post Design
• Story Design
• Advertisement Creatives
• Banner Design
• Thumbnail Design
• Reel Cover Design
• Brand Kit Setup

Practical Activities

• Daily Social Media Creative Design
• Business Promotion Design Projects

• Facebook Business Page Setup
• Page Optimization
• Content Publishing
• Audience Engagement
• Facebook Marketing Strategies
• Community Building

Practical Activities

• Facebook Page Creation
• Content Publishing & Management

• Instagram Business Account Setup
• Profile Optimization
• Reels Marketing
• Stories Marketing
• Hashtag Strategy
• Organic Growth Techniques
• Engagement Strategies

Practical Activities

• Instagram Content Creation
• Reel Planning & Publishing

• LinkedIn Profile Optimization
• LinkedIn Company Page Setup
• Personal Branding
• B2B Marketing Strategies
• LinkedIn Content Marketing
• Professional Networking

Practical Activities

• LinkedIn Profile Development
• Business Page Optimization

• Introduction to Meta Advertising
• Meta Business Manager Setup
• Ad Account Creation
• Pixel Setup
• Audience Research
• Custom Audiences
• Lookalike Audiences

Campaign Types

• Brand Awareness Campaigns
• Engagement Campaigns
• Traffic Campaigns
• Lead Generation Campaigns
• WhatsApp Campaigns
• Sales Campaigns

Practical Activities

• Live Ad Campaign Setup
• Lead Generation Campaign Creation

• Campaign Structure
• Budget Planning
• A/B Testing
• Retargeting Campaigns
• Conversion Optimization
• Lead Quality Improvement

Practical Activities

• Campaign Optimization Projects
• Performance Analysis

• Facebook Insights
• Instagram Insights
• LinkedIn Analytics
• Ad Performance Reports
• KPI Tracking
• ROI Measurement

Practical Activities

• Monthly Social Media Reports
• Campaign Performance Analysis

Practical Implementation

Students will work on real social media projects and learn:

• Content Creation
• Social Media Account Management
• Ad Campaign Management
• Lead Generation
• Performance Reporting

• Meta Business Suite
• Facebook Business Manager
• Facebook Ads Manager
• Instagram Business Tools
• LinkedIn Business Tools
• Canva
• ChatGPT
• Meta Pixel
• Lead Generation Tools
• Social Media Scheduling Tools

After completing this course, you can work as:

• Social Media Executive
• Social Media Manager
• Meta Ads Specialist
• Facebook Ads Executive
• Instagram Marketing Executive
• LinkedIn Marketing Executive
• Digital Marketing Executive
• Content Marketing Executive
• Lead Generation Executive
• Brand Promotion Executive
• Freelance Social Media Marketer

• Practical Hands-On Training
• Live Ad Campaign Experience
• Canva Design Training Included
• Meta Ads Specialization
• Facebook, Instagram & LinkedIn Marketing
• Industry-Oriented Curriculum
• Experienced Trainers
• Placement Assistance
• Freelancing Guidance
• Certificate Upon Completion

Who can join this course?

Students, job seekers, business owners, freelancers, content creators, and working professionals can join this course.

Do I need any marketing experience?

No. This course starts from the fundamentals and is suitable for beginners.

Will I learn Meta Ads practically?

Yes. Practical training on Facebook & Instagram Ads is included with campaign setup and optimization.

Is Canva included in this course?

Yes. Canva design training is included to help students create professional social media content.

Can I start freelancing after completing this course?

Yes. The course includes freelancing guidance, client acquisition strategies, and portfolio development.

Is placement assistance available?

Yes. We provide placement assistance, interview preparation, and career guidance.

Will I receive a certificate?

Yes. A course completion certificate will be awarded after successful completion of the training.